I Can't Believe It's Not Gambling

Lifetime gross spend

$69Kest

grossAtFullPrice $69K · promo blend

Net to developer

$44Kest

after Valve / VAT / refunds

Lifetime units

69,300▲ 0.0%

639 / day median · launch

Launch window · 30d

$14K20% of LTD

19K units · $0.71 ASP

Confidence

high±18%

Based on 1,540 reviews collected over 8.5 years; English-dominant audience; non-Early-Access.

01 Revenue · monthly

Gross consumer spend USD

Gross

Review score

8/ 9

Very Positive

% positive

90.9%cohort 71%

1,457 pos · 145 neg

Total reviews

1.6Ktracked

1,602 crawled

Velocity · all-time

1 / dayest

1,602 all-time

Steam-purchase rate

88.5%flat

11.5% free / EA / key

01 Language distribution

Reviewer interface language · count, share of total, share positive

21 languages · top 12 shown

ENEnglish

81.8%1,31091%

ZHSimplified Chinese

5.3%8592%

KOKorean

4.2%6791%

JAJapanese

1.7%2793%

DEGerman

1.6%2588%

CZCzech

0.8%1385%

RURussian

0.6%1090%

TWTraditional Chinese

0.6%1090%

PTBrazilian Portuguese

0.5%8100%

TRTurkish

0.5%8100%

ESSpanish

0.4%786%

FRFrench

0.4%683%

02 Reviews by playtime

Hours played at time of review · positive% per bucket

0-1h 471

87%positive

29.4% of reviewsrefund window

1-10h 863

94%positive

53.9% of reviews

10-100h 194

90%positive

12.1% of reviews

100h+ 74

82%positive

4.6% of reviews

03 Monthly timeline

Reviews per month · positive vs negative stacked · since launch

Positive 1,457Negative 145

4033022021010

17·1219·0120·0221·0322·0423·0524·0625·0726·05

04 Breakdowns

Reviews segmented · count, % of total, % positive

1,602 reviews

Free product

60/ 1,602

3.7% of total92% positive

Early access

0/ 1,602

0.0% of total— no data

Key activation

125/ 1,602

7.8% of total90% positive

Steam Deck

2/ 1,602

0.1% of total100% positive

Steam purchase

1,417/ 1,602

88.5% of total91% positive

Recommended

1,457/ 1,602

90.9% of total— votedUp

Not recommended

145/ 1,602

9.1% of total— votedDown

Reviews crawled

1,602/ 1,602

100.0% of total91% positive

01 Revenue · monthly

01 Like Score

Score history · 30d retention

02 Biggest games linking to you

03 I Can't Believe It's Not Gambling’s “More like this”

01 Language distribution

02 Reviews by playtime

03 Monthly timeline

04 Breakdowns

01 Revenue · monthly

01 Like Score

Score history · 30d retention

02 Biggest games linking to you

03 I Can't Believe It's Not Gambling’s “More like this”

01 Language distribution

02 Reviews by playtime

03 Monthly timeline

04 Breakdowns