You Must

Lifetime gross spend

$27Kest

grossAtFullPrice $19K · promo blend

Net to developer

$17Kest

after Valve / VAT / refunds

Lifetime units

16,771▼ 68.5%

31 / day median · launch

Launch window · 30d

$7583% of LTD

936 units · $0.81 ASP

Confidence

medium±18%

Based on 484 reviews collected over 4.9 years; balanced multi-language audience; non-Early-Access.

01 Revenue · monthly

Gross consumer spend USD

Gross

01 Like Score

qualityScore = Σ inbound · log₁₀(reviews+1) · positive% · rank-bonus

Tier D · ▲ 0 7d

D ●CBAS

Inbound

Σ log₁₀(R+1)

Avg pos%

44%

→ 1

Score history · 30d retention

0 (28d ago)1 (now)

02 Biggest games linking to you

Steam puts You Must in their “More Like This” · 1 inbound · top 1 by audience

Th3_M1dday_L4dies9 reviews · 44% pos · nonhumans · 2025

03 You Must’s “More like this”

Outbound MLT · 30 games

#1Shift At Midnight

0%0

#2Carnival Hunt

0%0

#3OUTER WATCH

0%0

#4No, I'm not a Human

Review score

6/ 9

Mostly Positive

% positive

76.3%cohort 71%

402 pos · 125 neg

Total reviews

527tracked

527 crawled

Velocity · all-time

0 / dayest

527 all-time

Steam-purchase rate

88.4%flat

11.6% free / EA / key

01 Language distribution

Reviewer interface language · count, share of total, share positive

19 languages · top 12 shown

RURussian

37.4%19781%

ENEnglish

32.8%17368%

DEGerman

5.7%3080%

ESSpanish

4.6%2475%

KOKorean

4.2%2295%

TRTurkish

2.8%1573%

PTBrazilian Portuguese

2.8%1573%

ZHSimplified Chinese

2.5%1385%

FRFrench

2.1%1164%

PLPolish

1.3%771%

GRgreek

0.9%580%

ESLatin American Spanish

0.9%580%

02 Reviews by playtime

Hours played at time of review · positive% per bucket

0-1h 137

52%positive

26.0% of reviewsrefund window

1-10h 385

85%positive

73.1% of reviews

10-100h 5

100%positive

0.9% of reviews

03 Monthly timeline

Reviews per month · positive vs negative stacked · since launch

Positive 402Negative 125

27201470

21·0922·0523·0123·0924·0525·0125·0926·0526·07

04 Breakdowns

Reviews segmented · count, % of total, % positive

527 reviews

Free product

13/ 527

2.5% of total77% positive

Early access

0/ 527

0.0% of total— no data

Key activation

48/ 527

9.1% of total77% positive

Steam Deck

1/ 527

0.2% of total100% positive

Steam purchase

466/ 527

88.4% of total76% positive

Recommended

402/ 527

76.3% of total— votedUp

Not recommended

125/ 527

23.7% of total— votedDown

Reviews crawled

527/ 527

100.0% of total76% positive

01 Revenue · monthly

01 Like Score

Score history · 30d retention

02 Biggest games linking to you

03 You Must’s “More like this”

01 Language distribution

02 Reviews by playtime

03 Monthly timeline

04 Breakdowns

01 Audience overlap · top peers

01 Revenue · monthly

01 Like Score

Score history · 30d retention

02 Biggest games linking to you

03 You Must’s “More like this”

01 Language distribution

02 Reviews by playtime

03 Monthly timeline

04 Breakdowns

01 Audience overlap · top peers